The success of a company, or of a profit or non-profit association, depends not only on its entrepreneurial or professional capacity, but also on the institutional, political and social context, and on public opinion.
Rules of the game are needed – laws and regulations which are not hostile and do not unfairly advantage competitors.
Correct management of relationships with politicians, institutions, other interest groups, clients and customers is indispensable.
It is necessary to know in advance what is happening in the institutional world.
It is fundamental to communicate efficiently, and to convincingly manage relationships with the public.
It is necessary to know how to promote one’s own products and services.
It is necessary to govern crisis situations and not to be overcome by them.
It is about complex activities which provide high added value to companies and associations, but which require specific professionalism, experience and credibility.
Do you think you can do it alone?